花生騷商品的三大特色

原住民元素的設計獨特性

花生騷有特殊的設計美學為「圖騰重組美學」，將古老圖騰拆解，運用現代及西方美學手法重新組合，呈現既傳統又現代的美感。每件商品都有獨一無二的圖案，市場上絕對沒有相同類型的設計。台灣的原住民已正名的有16個族群，加上還沒正名的族群，各個文化傳統及生活型態都不盡相同且個有特色，原住民文化在台灣有著舉足輕重的地位。花生騷團隊大部分都是原住民身分，有阿美族跟太魯閣族。因為這層民族性的關係，我們更積極的去截取及吸收現今原住民族傳統文化及生活型態裡元素，並加以轉化現代的手法來表現在服裝上。

商品兼具美觀及獨有的原住民文化性及故事性

圖騰是現今時尚流行界一直應用的元素。走進H&M及ZARA都看得見圖騰元素的應用，但是都只是流於形式上的美感表現。近幾個月前，花生騷有去台灣東部的原住民部落做些探訪，跟當地人聊天才發現圖騰都是有意義的，包括日月星辰、象徵祖先眼睛的菱形、百步蛇、波浪…等等，它代表的不僅僅是部落的生活型態、自然現象，也代表著部落時代的演進。為什麼不能把這些有意義的圖騰應用在流行服飾上呢？而只是流於形式的幾何圖形。花生騷決定將這些圖騰建個資料庫，並抽取其中的元素轉化為圖像，將之應用在我們的服裝及其他商品上，原住民圖騰由大面積運用轉為畫龍點睛，精準地與主流時尚結合。

商品的質感高

花生騷的商品都有加強把關，以服裝來說，皆以精梳棉為主以及其他材質，皆讓顧客穿起來以舒適為主。商品的材質品質都會一再確認，不會因為趕工而忽略任何細節。相對於製作的技術也是會專注小細節，避免讓顧客拿到瑕疵品。

新潮傳說，正在發生

花生騷有從2012年開始至今，深耕於原住民傳統文化的探尋跟發揚，用最貼近人群跟時代潮流的方式來分享跟述說原住民神話、風俗、人文歷史的一切。而花生騷的實體、虛擬通路多達16個，加上網路的部分在兩年內的營業額更有驚人的成長。目前也正積極拓展直營通路，獲得更直接更方便的商品管理方式。產品上尋求更好的廠商來提升品質，增加利潤。並且創造生活品味風格，深植品牌形象，也持續回饋社會目標，朝向SE社會企業發展。

花生騷精神

而花生騷的精神是什麼？落花生是落地根生的植物，他吸取在地土壤的養分才能生長，他蓄勢待發、堅忍不拔、默默分享與奉獻。他總是不求高，求的是根要扎的深，果實才能茁壯與飽滿。

Three main characteristics of WasangShow’s Commodities

One and only design for the elements of aboriginal

“Totem restructuring aesthetics” is a unique design technique that is created by WasangShow. They disassemble ancient totems first, and then recombine them with both modern and western aesthetics techniques, presenting both traditional and modern beauty. Each item has its own unique pattern, and there are definitely no identical designs out there. Aboriginal culture plays a very important role in Taiwan. Currently, there are 16 named aboriginal tribes and with those yet to be named tribes together, they all live with various traditional cultures and different life styles. Most of the WasangShow team members are aboriginals from Amis and Truku. Because of this ethnic relation between members, they are more actively intercepting and absorbing the elements of aboriginal traditional cultures and lifestyles, and they convert those elements with a modern approach into designing apparels.

Appearance, uniqueness, cultural, narrative –Aboriginal related Merchandise

Totem is an element that has been wildly applied onto today’s fashion industry. When you walk in to H&M and ZARA, you can see the element of totem being used, but it is merely just following the trend of beauty. A few months ago, WasangShow paid a visit to aboriginal tribes in the east of Taiwan to study totems. They learned that each totem has its own meaning and story behind it by talking to the locals, including sun, moon, starts, rhombus is a symbols of eyes of ancestors, viper, wave, etc. They represent more than just a lifestyle in the tribe or natural phenomena, but also represent the evolution of the tribe. WasangShow ask themselves why we cannot apply these meaningful totems onto apparels? Why just present it as a formality of geometry. WasangShow decided to build a database for totems, extracting elements and turning them into images, and then apply onto apparels and other merchandise. Aboriginal totems have evolved from being excessively used to arts with souls and is combined with mainstream fashion precisely.

High quality Merchandises

WasangShows apparels are produced under a good supervision. All apparels are made for comfort and from combed cotton and other fine materials. Quality control is WasangShow’s main priority, they pay attention to fabrication and manufacturing detail very carefully and all the quality of materials are monitored and will be assured even before production. WasangShow will not rush into production process under any circumstances and will never produce any defective products.

Legend of New Fashion is happening

Since 2012, WasangShow has been buried themselves into developing and exploring traditional aboriginal cultures. WasangShow uses a more understandable approach and trend to share and tell stories about aboriginal myths, customs, and cultural history. Moreover, WasangShow has developed over 16 channels of both physical and virtual, and with the aid of the official online store, it showed a remarkable growth for the revenue over the past two years. Currently WasangShow is actively expanding direct selling stores and channels to gain a more convenient way of merchandise management, and trying to maximize profit by seeking better suppliers to increase the quality of merchandise. Creating a unique lifestyle, rooting the image of the brand deeply inside the heart of customers, continuing giving feedback to the society, and developing towards Social Enterprise are WasangShow’s goals.

What is the spirit of WasangShow?

Peanuts grow underground but they grow down from the branches of the plant above. They burrow into the soil to absorb nurtient, and charge up the energy, be perseverance, silently share and dedicate themselves into feeding back the ecosystem. They do not aim too high, instead, they seek to root firmly, so that fruit can thrive and be plump.